Given that TikTok has matured into a powerful marketing tool for companies, we consulted with industry leaders to compile this list of must-know tips for making the most of the platform.

Our collection of expert advice from creators who have achieved massive success on the platform covers everything from finding your niche to filming your content.

How to Market on TikTok: Suggestions from TikTok Influencers

TikTok has been a huge success all over the world, with over 1.5 billion downloads.

And whether your focus is on instructional videos or lighthearted dance covers, TikTok can help you make an impression.

Brands, businesses, and influencers all have a place to experiment, have fun, and be themselves on TikTok. In addition, there is probably a target demographic that is a great fit for your business.

So, how can you maximise the success of your company’s TikTok strategy? Those with more knowledge should be listened to.
Excited to find out more? The following are the top 10 marketing strategies for TikTok, as recommended by industry professionals:

  • Keep Up with the Times
  • Pick Your Market Specialization
  • Get in some reps, first.
  • Get Lost in the App
  • Spill the beans!
  • Regular updates are encouraged.
  • To Start, Just Be the First
  • Stay Strong!
  • True to Yourself
  • Relax and Enjoy Yourself

The Number One Piece of Advice for Successful TikTok Ads

If you’ve spent even a short amount of time on TikTok, you know that the platform is obsessed with the latest fads.

Not all fashions can be traced back to any specific event, but others do. Seth Obrien, a beauty influencer and TikTok star, says that uploading videos quickly is one of the best ways to get them noticed.
Over 3 million people follow Seth on TikTok, and he suggests they follow his lead and record and upload on the same day.

Keep up with the latest developments in the industry to ensure that your content remains fresh and relevant.

As tedious as this sounds, it actually takes very little time. Seth doesn’t come up with brand new ideas every day; instead, he browses his FYP and Explore pages for inspiration.

Tip No. 2 for TikTok Ads: Find Your Niche

Now, it’s clear that there’s more to TikTok than just music videos and adorable critters. Chriselle Lim, Co-founder and Chief Marketing Officer of bümo, is here to show that everyone has a place in the world of business.
The mother of two children who is obsessed with fashion claims that there is a market for any type of brand on the video-sharing app TikTok, regardless of the user’s age or the topic being discussed.

Find Target Audience

Creating content that speaks to or helps parents is one way to attract their attention.

Chriselle’s content “helps little minds learn big things” because it is aimed at parents who want to instill moral and ethical values in their children.

3rd Tip for Marketing on TikTok: Do Some Trial Runs

TikTok users have made hundreds, if not thousands, of videos instructing one another on how to perfect the app’s signature transition effect.

It’s no surprise that they’re so well-liked because they’re so entertaining to watch.

As a fourth TikTok marketing suggestion, get completely engrossed in using the app.

Creative Lead at Steakumm’s Nathan Allebach suggests diving headfirst into the TikTok community if you’re serious about incorporating the platform into your marketing strategy.

He explains the necessity of such research by saying, “It’s important to actually figure out who is popular, why they’re popular, what people are saying, and what people are actually interested in.”

Where can I find the most effective methods of total submersion? Daily routines include checking out what’s new on your For You Page, keeping tabs on your favourite creators, listening to the hottest new music, and exploring the Explore section.

Storytelling is TikTok’s fifth marketing tip

Sawyer Hartman, a filmmaker and vlogger, claims that storytelling is the most important aspect of using TikTok or any other social media platform.

In addition, using text overlays in a strategic way is a great way to tell a story and catch the attention of your audience.

In need of some guidance in getting started?

The first thing I do is use the text to create tension or draw the reader in. I usually start by addressing people’s worries and concerns. Sawyer says, “And then, step by step, I solve the problem.”

Use this sixth marketing tip for TikTok: Post frequently

One thing that all of our TikTok experts have in common is that they upload at least once daily. Occasionally, Chriselle will upload as many as five videos in a single day.

The best part about TikTok is the opportunity for innovative content planning. It’s a fantastic venue for exploring what works and what doesn’t in your business.

Find a format that works for your audience, and keep using it to build on your brand success.

Suggestion No. 7 for Successful TikTok Ads: Always Strive to Break Ground

TikTok is often used to follow the latest trends and get inspiration from the For You Page, but it can also be used to experiment with new ideas and concepts.

The For You Page is a great place to look for ideas, but you shouldn’t feel like you have to adapt your work to the world as it is right now.

The most popular brands on the app tend to be the ones that are constantly pushing the boundaries of creativity in order to meet the demand for fresh, engaging content.

The No. 8 Tip for Marketing on TikTok Is to Keep Going

Keep going, no matter how difficult things get; this is the overarching theme of all the best advice for marketing your TikTok channel.

Attempting to use TikTok to expand your business or brand’s reach is a lot of work. Only one video in a million will go viral, so if yours doesn’t immediately, don’t give up hope.