One social media site is king when it comes to advertising. Over a billion people use TikTok every month, so it’s clear it’s not simply a fad among young people who want to lip sync.
Apptopia’s global ranking shows that in 2021 alone, 656 million people downloaded TikTok. Thus becoming the most widely used social networking app ever. If there’s one thing we can glean from these numbers, it’s that TikTok is one of the most effective platforms for advertising.
Let’s begin with a brief definition of TikTok. TikTok is a video-sharing network that skyrocketed to fame among Generation Z users because to its prevalence as a repository for lip-sync videos, viral dancing trends, and bizarre challenges. TikTok boasts 78.7 million subscribers in the United States, with a whooping 37.3 million belonging to Generation Z.
For those who are unaware, TikTok is sometimes compared to Vine’s more attractive younger sibling. Before it shut down in 2017, Vine was the go-to social media site for generations born between 1980 and 2000. Creators were able to upload six-second looping movies to the site, which sparked a flood of innovative and entertaining videos. Comparisons between the two sites were unavoidable given their shared emphasis on short video content.
Brands may reap rewards from using TikTok for advertising.
Since its inception, TikTok has experienced explosive development, providing the platform with not just a sizable but also highly engaged user base that businesses can leverage. Your company should create a winning TikTok strategy because the platform’s micro-influencers have an engagement rate of approximately 18%.
Some of the advantages of using TikTok to promote your business are discussed below.
1. Raise Product Recognition
Advertising on TikTok may increase exposure for your company and interest from potential customers who might otherwise never have come across it. What counts is the result. Brands that have used TikTok effectively are reaping the benefits.
2. Reach out to untapped demographics
In the eyes of many, TikTok has always been the go-to site for the younger generation. Furthermore, research shows that the average age of TikTok users is rising, even though around 37.3 million users are members of Generation Z. Unexpectedly, the largest demographic is currently consumers aged between 30 and 49 (42%).
3. Establish an emotional connection with your audience.
Branded challenges on TikTok and user-created content have become popular ways for businesses to get closer to their customers.
In fact, 67% of producers and 56% of viewers respond positively to authentic, unfiltered content from companies they see on TikTok. In addition, 45% of users report feeling more connected to a company when it provides value on the platform, such as providing helpful information on a product or topic.
Since they started using TikTok, Chipotle has taught us all we need to know about the platform’s potential for companies. Sharing user-generated content, dancing challenges, and Chipotle recipes helps the brand connect with people in a fun and genuine way. Like this Chipotle crew member’s popular TikTok, audiences connect with the behind-the-scenes footage of real employees that Chipotle publishes.
4. Propagate sales
If there’s one thing we’ve learned in recent years, it’s that nothing beats a well-placed #TikTokMadeMeBuyIt hashtag. Brands in every market have seen an immediate increase in sales because to this hashtag, which has received over seven billion views.
5. Establish a sense of belonging
As TikTok has demonstrated, there is a market for any idea. TikTok is full of helpful videos on topics like personal hygiene, fashion, housekeeping, and exercise. This is great news for companies who wish to attract a specific demographic.
The Pacific Ocean Aquarium is one such place. The Aquarium provides an entertaining and informative glimpse into the lives of its resident marine species. Because of this, it has garnered a devoted fan base.
7. Ask for comments
TikTok’s ability to put marketers in touch with their target audiences directly is one of its most appealing features. Having the chance to hear from clients in this way is invaluable. Companies may use customer comments like this to make their goods better. While not all comments are equally helpful, they can provide valuable insight into what consumers desire from a variety of companies.
A Few Parting Thoughts
TikTok advertising is becoming among the most effective methods available to companies. The advantages for businesses are obvious, since they help with anything from sales to audience engagement to raising brand recognition. You’ll need some creativity, patience, and a TikTok marketing strategy if you want to use the platform to further your company’s goals.