The use of social media in advertising is crucial in the modern day. But there are hundreds, if not thousands, of ways to contact your target clients using social media marketing.
However, gaining exposure and potential leads are only the beginning.
A social media lead nurturing funnel is a necessary tool for any company. And if you want to turn those leads into loyal, paying customers, you need a social media funnel that works.
In this post, you will discover the five stages necessary to build a social media funnel that produces quality leads for your company.
Social Media Marketing: What Is a Funnel?
A social media funnel is the process a potential client takes to convert into a paying one. Awareness of the brand is typically the first step in this process.
Social media marketing funnels assist companies even after a transaction has been completed by working to earn their customers’ trust and loyalty. This guarantees repeat business from existing consumers and word-of-mouth advertising to new ones.
Social Media Marketing Funnel Construction Tips
Finding your ideal consumer is the first step in creating a successful social media marketing funnel. To achieve this, you need to identify the characteristics your leads share.
So, investigate what they want to read about. Also, stress the difficulty they have in obtaining your goods or service.
Talk to the sales and support staff at your organisation to learn more about this. They should have a clear mental picture of your ideal client. The information you want may also be gleaned through conducting market research.
Conversion Funnel’s 5 Steps for Social Media Marketing
Now that you have a firm grasp of the theory behind everything you’ve learned up to this point, let’s take a look at how to put it to use in the real world: Let’s dissect the funnel down to its individual stages:
Phase One: Become Aware
Audiences in your target demographic learn about your brand and get curious in what you have to offer in this phase of the social media marketing funnel. Customers want to know how your items may be put to use and how they can benefit from making a purchase from you.
To raise your company’s profile on social media, it’s a good idea to create material that speaks to the problems and difficulties that your ideal customers have in their personal and professional lives.
Mention provides seven guidelines to assist their audience get there. If you click the link, you may visit their website. In this way, they are able to help their target audience while also increasing their own website visits.
The Thought Process
At this point, the leads you’ve created want to learn more about you and what you provide. They are considering whether or not a purchase from you would provide a satisfactory solution to their problems.
Prospects want to know what sets your business apart from others that offer comparable products and services. So, make sure you provide them a clear understanding of your competitive edge.
The Third Act
If the first two steps of your social media funnel have been fruitful, the third should be a breeze: conversion. The lead makes a purchase from your company at this point. Your potential customers may accomplish this by either purchasing anything from you or clicking on a link that takes them to your landing page.
Use your social media accounts to consistently engage with and win back new clients. This can assist you avoid losing a customer because they made a one-time purchase and then forgot about you.
Constantly producing content that drives repeat purchases is an effective way to retain one-time customers interested in your items and engaged with your brand. To solicit user-generated content (UGC), you might, for instance, launch hashtag campaigns. Customers may advertise for you by posting photos and videos of themselves using your product on their own social media channels.
The Promotion Phase
The next step after closing a transaction and providing value to a consumer is to have them become advocates for your business. The satisfaction of your current clientele is crucial. It’s the one and only criteria that will determine whether or not they tell their friends, family, and coworkers about you.
This is also an excellent opportunity to ask for a customer recommendation. This will serve as social evidence in future advertising efforts. Add it to your landing page’s list of client testimonials.
Offer irresistible bonuses to clients who spread the word about your business. Offer them discounts on future purchases for every new customer they bring in who goes through the sales cycle with you.
To Sum Up
The use of a social media marketing funnel should be a priority. A lead’s journey along this path is what ultimately results in a sale. With the ever-increasing popularity of social media, it is more important than ever to have a plan in place to effectively communicate with your intended audience and ultimately turn them into paying customers.
Finding out who you’re trying to reach and where they hang out online is step one in creating a productive social media funnel. The next step is to think about the social media conversion funnel, which consists of the following five stages: awareness, deliberation, action, engagement, and advocacy.
After a customer has made a purchase, don’t forget about them. This will keep them as supporters and promoters of your brand for the foreseeable future.