Social Media

How To Get More Likes And Shares: Social Media Content Strategy

Do you want to become a more effective writer for social media?

Is increasing your activity across all of your social media platforms a goal of yours?

You’re in the correct location.

I’ll show you five ways to make your content more shareable and clickable.

Continue reading to find out the best ways to use social media like Facebook, Twitter, Instagram, and more, as well as the types of content that perform the best.

Here are 5 tips for improving your social media writing skills that will result in more likes and shares for your post.

One, Know Who You’re Talking To

This first section consists of two subparts. Both will improve your familiarity with, and ability to meet the needs of, your target demographic.

First, you must identify your target market

Knowing who you’re writing for and what they want is what we call “identifying your audience.” Developing a persona that represents your target demographic is essential.

For that, you need to be familiar with your target demographic’s likes, dislikes, and inclinations.

However, getting them to notice you is not the same as creating a following for yourself.

You need to separate knowing your audience from your content marketing’s motivation. You want to increase your readership by distributing valuable content.

In contrast, you can’t make useful content for someone if you have no concept of who they are or what they need. Instead of taking blind shots, focus on connecting with those who are already interested in your services.

Zero in on your specific subset of the market

You can learn more about your target market by doing any of the following:

With Google Analytics, you can learn more about who visits your site. Consider factors like target audience make up, content tastes, preferred method of acquisition, etc.
When it comes to social media, BirdSong is an excellent tool for analysing Facebook profiles and pages. You can see exactly what kind of content is successful for your competitor on Facebook and how they compare to your own. It continues to provide specifics about the time of day and week that visitors to their pages are most likely to trigger interactions. The language they use in their comments is also broken down to reveal patterns and outliers.
Using Fanpage Karma, you can find out which of your competitor’s social media followers are the most active. When developing your content, it can be helpful to have some idea of the competition.

Create a Snappy Title

A headline is the first thing people see when they come across a piece of content, whether it be online or in print.

It’s the first thing readers focus on when deciding whether or not to dive into the article’s meat. Consequently, the headline is among the most crucial aspects of your writing.

Most writers forget about this when crafting content for readers on social media. Since no attempt is made to pique the interest of the reader with the headline, this could have unintended consequences.

Because of this, you can expect to receive few clicks, if any at all.

Shareable content should be posted

If you want fewer people to click on your social media posts, you need to make them more shareable.

Create content that your reader will enjoy and that they can easily distribute whenever and however they see fit.
This is the easiest way to increase the likelihood that people will share it.

This will encourage them to tell their friends and family about the post. Your content could be read by anyone who happens to follow you on social media.

Including share buttons alongside the actual content is yet another way to boost your post’s virality on social media.

Make use of visual aids

There is conclusive evidence that visuals are superior to text when it comes to communicating ideas quickly.

In addition to adding flavour and drawing attention to your content, this is another great use for it.

A reader may even be drawn to your work because of an image they spotted.

If you’re a writer looking to increase your content’s shareability across social media platforms, you can do so by taking advantage of the impact that visual elements have on your readers.

Look closely, and you’ll notice that all of the social media posts made by companies feature some sort of visual element.

Graphics, Animations, and Moving Pictures

The vast majority of Facebook and Instagram users only glance at posts before moving on.

In order to grab user attention, your writing needs to be simple to read.

Adopt a minimalist approach by cutting out unnecessary words that add nothing to the readability or shareability of the piece.

The message should be simple and straightforward, with no jargon, so that it can be understood without difficulty. No matter how much you enjoy pompous language, save it for your next speech and not your social media posts.

Complexity in writing or presentation may be counterproductive. Those who aren’t able to understand your content will be intimidated.

Because the reader thought they were “too dumb” to understand what you were writing, you may have lost them as a reader.

Since most people like to share what they know, this discourages online users from sharing the content. In a nutshell, try to keep things as simple as possible.


Promoting and marketing your content on social media can yield impressive results.

However, it is becoming increasingly challenging for a single marketer to create content that gets clicks or shares due to the sheer volume of content shared on social media.

However, success on social media can be achieved with nothing more than a well-executed plan.

Using these five tips, you can create shareable content that performs well across all social media platforms.

Use them in the right context, and you’ll see your social media content perform better.