Messy reporting and trouble collaborating across platforms are just two of the issues that social media managers face when dealing with social media advertising. Put your worries to rest; the advice in this article will lead you to a more natural answer.
The job of social media manager is one that offers a lot of perks
First of all, it’s not a mundane job because it requires creativity in telling stories, fostering communities, selecting the best creative, and modifying it with filters and sounds.
There is also the benefit of being able to use work time to catch up on all your social media sites. The only way to stay abreast of industry developments and the best practises of competing companies and influential thought leaders is to do this.
In conclusion, the rewards for a job well done in social media management are almost instantaneous in nature. Likes, shares, mentions, and new followers are all real-time metrics that can demonstrate success.
However, there are other aspects of the job that some people may find less appealing. Ads on social media platforms are one such example.
While many businesses have a dedicated team for paid advertising, social media managers are often involved as well, especially when it comes to supporting viral content.
So, what are the difficulties social media managers face when it comes to social media advertising, and how can you overcome these obstacles and grow to enjoy it?
The difficulties of advertising on social media
Ad management systems are overly complex.
The issue arises right at the outset. When you first log into your Business Ad Manager profile, you may feel a bit lost.
These tools aren’t exactly simple or straightforward to use; navigating them can be a hassle, and you’ll likely have to fiddle with a lot of settings before your ad goes live. In contrast to how organic posts function, this is entirely artificial. Advertising on social media is a lot of work.
1. The bottom line is paramount
Obviously, money is the primary distinction between organic and paid.
Using the company’s resources always adds a degree of pressure, so this can be intimidating. Ads performance is intrinsically linked to return on investment and lead generation, so accurate reporting on these metrics is essential. Here’s where we get to the next point:
2. Reporting is essential, but it’s a hassle to organise
The importance of reporting increases significantly when financial stakes are high, but the importance of measuring organic results cannot be overstated. Your boss will appreciate neat reports that allow them to see how various ads are doing in terms of ROI and how those changes can be made to future campaigns. It’s not always easy to compile the outcomes of all of your ads into a neat dashboard without losing track of a single variant, channel, or network. Additionally, this is something that must be done weekly.
3. There is often a wall between paid and organic efforts
Despite the ‘ad’ label, these updates are still social media posts. Having both paid and unpaid posts in the same location eliminates the need to switch between tools when creating a campaign, selecting content, or analysing data. Checking which organic posts are successful and deciding whether to ‘boost’ them or turn them into ads is greatly facilitated by having an overview of both organic and paid social media posts in a single tool.
4. It’s not always simple to talk to your coworkers
Ads, A/B testing, and creative assets can all make for a sticky situation when it comes to communicating. Many of your coworkers will need to know how well your ads are doing, but they may not have access to all of the business managers and channels. This allows for the most effective variants to be replicated for maximum growth.
1. I have some news for you: a third-party ad management system is optional
The use of a professional advertising agency manager is optional.
Social media managers have many options. Here, they can make campaigns, ad sets, and ads in a short amount of time, and then easily report on the efficacy of those efforts across Facebook, Instagram, Messenger, and WhatsApp. Because of the nature of your job as a social media manager, you probably don’t need the full suite of features offered by business management software.
2. Publish reports in multiple formats and at predetermined time
Having a reliable reporting system that allows you to monitor results across channels, view an overview of all campaigns, and analyse results down to the individual post level is the best way to simplify your work.
3. Keep all your paid and unpaid advertising in one place
Owned social media accounts should be monitored in a way that allows you to compare the success of paid and organic content. Successful social media posts can then be promoted with ads, increasing the overall effectiveness of the campaign. In addition to saving time, having the ability to evaluate both organic and paid performance in a single location provides a more complete picture.
4. Work together based on a common set of facts
Sharing the advertising platform with your team will drastically improve collaboration. Assigning users to specific roles can make this process extremely straightforward by hiding configuration options while still providing access to relevant performance data for each team member.
Assisting those in charge of social media platforms
We’ve recently made some significant enhancements to our product with a single goal in mind: streamlining the ad-management process for social media managers so that they can better align their social advertising with their overall strategy.
You’ll find that setting up new campaigns, ad sets, and ads in Advertise is quick and painless thanks to the attention we’ve paid to streamlining these processes. We have also enhanced the process by which users can promote posts directly from their organic feeds in Publish.