Even though Instagram has been around since 2010, it seems to become better every day. How can you account for its continued success and popularity after more than a decade?
Other social media platforms have developed along the road, forcing Instagram to develop new capabilities to maintain its position at the forefront of users’ minds.
Do you recall the app SnapChat? One of the finest moves Instagram has ever made was to introduce Instagram Stories because of how popular they had become. Many Instagram story data demonstrate the story format’s growing importance for marketers and enterprises.
Well, Instagram reels began in the same way that Instagram stories did and has since become a popular feature on the social media platform. You might be thinking, how useful are IG reels for my content production, because it’s crucial to have a solid grasp of all the different content types on Instagram for a well-rounded approach.
We’ve compiled some data about Instagram reels that should help you appreciate the medium’s potential. To ensure that you fully grasp what Instagram reels are and how they work, we’ll provide a bit additional background information.
Instagram Reels explains.
The IG Reel is an Instagram video format that has only recently been available for users to experiment with. It was influenced by the success of TikTok and would let users to record movies of up to 60 seconds in length beginning in August 2021, less than a year after the debut of Instagram reels.
Instagram video material may be featured on the Explore tab, increasing exposure and providing an additional avenue for growing your audience and stimulating interaction. This is a feature exclusive to Instagram reels, not available in Instagram stories.
Many Instagram users who publish highlight reels also use TikTok and upload videos there. If it seems like too much of a hassle to begin building a TikTok presence, you may instead concentrate on Instagram, which makes incorporating the format incredibly simple and straightforward.
Should you stop using Instagram stories and other forms of video content in favour of Instagram reels? No, I doubt it. In order to increase the likelihood of capturing the attention of your target audience, it is beneficial to use a wide variety of content types on Instagram.
When it comes to Instagram’s video editing capabilities, reels do have an advantage. You may mix numerous videos for seamless transitions, and you have access to more effects, tools, speed adjustments, and choices than you have on Instagram Stories.
You Can’t Ignore These Instagram Films Statistics
On August 5, 2020, Instagram Reels debuted in more than 50 countries.
With TikTok’s meteoric rise to fame by 2020, Instagram rolled out its reels feature to more than 50 countries after extensive testing. Many major businesses, influencers, and others routinely publish material in this format, making it one of the most popular features for interaction and video content.
Since its inception, Instagram reels has become a go-to format for a wide variety of content types, including but not limited to: entertaining videos that help you connect with your audience; how-tos; behind-the-scenes peeks; product demos; promotional and instructive videos; and more.
The limits of Instagram reels are set only by your imagination.
Two, “Cenas” reels made their debut in Brazil.
In order to compete with the rapidly expanding TikTok platform, Instagram tried reels first in Brazil, a country with a very active Instagram market. In November of 2019, far before TikTok’s peak popularity in early 2020, it was released in Brazil.
Instagram’s highlight reels initially debuted in Brazil under the name “Cenas” before rolling out to more than 50 other countries by August 2020.
Women make up the vast majority (59.5%) of Instagram users in Brazil, and the greatest age group (25-34) closely mirrors that of the United States.
The number of Brazilian Instagram users rose by 4.34 percent
The number of Instagram users in Brazil increased dramatically after the introduction of Instagram reels, far more so than would have been expected. Every month, the number of internet users in the country rises by 1% on average.
Instagram usage rose by 4.34 percent in the country between October 2019 and November 2019, when Cenas (Reels) was introduced. This indicates that Instagram was able to significantly increase its user base within the nation as a result of the feature’s publicity and interest.
On the average, 4.6 million people see a Nike commercial.
Nike’s least successful Reel had 3.2 million total views. They have 6.6 million views on their most popular Reel. Instagram Reels have undoubtedly been a great success for Nike in terms of attracting new viewers.
Many companies, like Nike, are using Instagram Stories to promote their products. Twenty of the NBA’s thirty teams use Instagram highlight clips, while brands as diverse as Louis Vuitton, H&M, National Geographic, and many more have found similar success with the platform.
Concluding Remarks
Instagram reels are a fantastic, timely addition to the Instagram content format options. It’s obvious that the format has been useful for companies, corporations, influencers, and other people to include into their content strategy.
Keep a watch out for helpful additions, shoppable features, and advertisements as the service matures. Such developments might be on the horizon for Instagram reels content, given Instagram’s commitment to adapting to the needs of companies and enterprises.