A Complete Guide To Understand the TikTok Metrics In 2021

TikTok, formerly known as Musical.ly, is the trendiest social media platform in the world. It has more than 500 million monthly active users and 1.5 billion downloads in 2019. 

The platform is more popular among teenagers and youngsters. They create, edit, and share short-form videos. TikTok is not only the best platform for making entertainment, but it is more effective for online marketing. 

Metrics are important to get real success for your social media marketing. TikTok recently launched its new feature named TikTok pro account, and it helps to know in-depth data about your profile, content, and followers’ activity. 

some of them ask 

Where to find the TikTok analytics? And 

How to measure the success of a TikTok account? 

In this blog post, we will share a clear and complete idea to track TikTok analytics and measure your account’s performance. 

Where to Find the TikTok Analytics? 

First, you need a TikTok pro account to access your TikTok analytics page. You can set up your TikTok pro account in just a few steps. 

  • Go to your profile page 
  • Click settings options
  • Tap manage your account
  • Click switch TikTok pro account 
  • Click upgrade your account option

You should upgrade your pro account to find a TikTok analytics tab. 

Hence you can access your TikTok analytics tool to track the performance of your profile. 

After setting up your pro account, immediately you won’t be able to check the complete information about your account. TikTok will start recording the data when you set up a TikTok pro account. So, you will wait seven days to get enough data about your TikTok account. 

How to Measure the Success of Your TikTok Account? 

Once you have the TikTok analytics dashboard, you will see three important parts on your TikTok analytics page. These include:

  1. Profile Overview
  2. Followers insights 
  3. Content Insights 

1. Profile Overview

The profile tab shows clear data about the overall performance of your TikTok profile. It includes data like total video views, profile views, and followers count. 

You can access your video and profile views over the past 7 to 28 days. Also, you can view this data on a regular basis. 

When you come to the follower’s insights tab, you can see the clear data on which videos on which date can generate more follower growth. With these metrics, you can develop your TikTok profile more engagingly. 

2. Followers Insights

On this followers tab, you will access some general information about your followers. 

These insights include: 

  • How many followers you gained or lost over the 7days. 
  • Find followers based on age, gender, and location breakdown. 
  • How many followers from the top territories? 
  • When your followers are active on TikTok. 

This data helps you to know clear information about your followers and their activity. If your goal is to reach a wider audience instantly, buy likes on TikTok to get more fans to your account and get better engagement. Hence it shows your profile is more engaging and authentic to reach new followers for your account.

The most important section you can see on your TikTok analytics is the bottom of the followers’ insights. In this part, you can see the videos your followers are watching and the sounds they are listening to. It is really a great way to understand your followers’ needs, interests. So, you can create your upcoming videos and content based on these results. 

3. Content Insights 

For instance, if you click on a specific post, you will find out the total likes, comments, shared video views, playtime, audience territories, and traffic sources of your posts in the last seven days. 

It is an essential part of TikTok analytics. Here you can see the specific views of your posts in the last 7 to 28 days. 

With this information, you can make better content relevant to your target audience. 

Thanks for reading this article!

I hope now you understand the great TikTok analytics feature. Make sure to use these analytics for your TikTok account to get more success. 

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