5 Excellent Ideas To Grow Your Business on IGTV

In this blog, we will discuss how IGTV is important to your business and how to post on IGTV. Let’s start without wasting time! 

What is IGTV?

Instagram TV is most commonly known as IGTV. It’s one of the excellent features on Instagram, which helps to share long videos. Instagram offers 60 seconds feed for the videos. Using this feature, you can upload the 10 minutes long videos. If you’re a verified user, you can upload up to 60 minutes long videos. This gives a fantastic opportunity to promote your business through video formats. 

Here are several opinions that you could add to your IGTV strategy:

1. Make a Video Series

IGTV is one of the most popular features on Instagram. It helps to publish an episodic series on a specific theme or topic. Also, it enables you to go more in-depth in content strategy and maintain consistency with your posting schedule. It’s also an excellent way to attract your audience to come back for longer.

For example, Madewell has created many IGTV video series featuring influential personalities. Their series influenced a lot of artists to make a mini-performance from their studios/home.

2. Do Tutorial Videos

What is an excellent way to promote your products through videos? 

IGTV is a better option for many marketers to publish their products via videos. Because IGTV produces longer videos up to 10 minutes. If you’re a verified user, you can upload 60 minutes long videos. By using this opportunity, you can easily promote your video and get views for your products. 

Keep increasing your product views which assist in attracting your audience. Buying Instagram TV views will help improve your profile and move forward on Instagram. Also, buying IG views enhances your popularity among the audience. 

3. Post Behind the Scenes

People always have curiosity about how to make the products. Post your behind-the-scenes IGTV videos to your audience. It helps show them how to create your products, where they submit there and how your employees work, looks like filming bloopers and more. It is a powerful way to keep transparency and make trust with your customers.

Behind the scenes are natural and create trust easily in your brand. For example, the LEGO DUPLO factory produces attractive settings through IGTV videos. 

4. Stream an Event

If you are conducting an excellent event such as a seminar or convention, IGTV is a powerful way to allow virtual attendance. Consider the running event through IGTV and capture those who couldn’t attend it physically.

For instance, the Stella McCartney Instagram account used IGTV to market highlights from its summer 2020 fashion show.

5. Publish Interviews

Doing interviews and posting them through IGTV videos help to create an excellent addition to improve your IGTV strategy. Allow influential people who are connected to your industry or company and have them give delightful insights or answer driving questions from your viewers.

For example, Elle USA frequently produces IGTV interviews with celebrities such as Camila Cabello, Billie Eilish and notable personalities such as Representative Lauren Underwood.


Using Instagram reels also helps to improve your business and reach your target audience easily. If you want to engage your audience, you can create short videos, upload them into your channel and get more video views for your reels. In fact, you’re a new one on the reels platform, you may utilize it to buy Instagram reels views to your video and get more views. 

Final Words:

In this article, we have summed up the essential things about IGTV. Now you can follow these best practices and utilize these ideas to build a winning IGTV strategy. 

How to Get the Best Hashtags For Your TikTok Videos in 2022

There are several discussions about TikTok hashtags and their connection between the secret of the TikTok algorithm. Hashtags are an important thing to make your content effective and get more views for your account. 

In this article, we will explain how hashtags are essential to your videos. Every marketer should know about TikTok hashtags and their importance on your TikTok posts. One of the popular hashtags is #foryoupage all video creators use it. 

Let’s start! 

Why are TikTok Hashtags Important? 

When you ask anyone about TikTok, they more likely mentioned one of the most viral hashtags are #fliptheswitch and #eyeslipsface challenge. 

It’s trendy hashtags, and it creates a massive impact on TikTok. Hashtags are playing a big part in the TikTok experience. 

The main thing is TikTok organized the discover tab based on trending and popular hashtags. You can add more hashtags to your content, and you will get more views. 

Hashtags on TikTok are the same as on Instagram. There are many tools available on the market to organize your content and share your content. In fact, if you have a public TikTok account, you can add more hashtags to your videos. Finally, your video is organized and classified by hashtags. 

Benefits of Using Hashtags In Your TikTok Account

Using TikTok hashtags is effective in improving your followers and get more visibility among the audience. The main strategy of hashtags is to reach more users but reach the exact users on TikTok. 

Here are the strategies which help to improve your profile visibility:

Strategy #1: Discoverability 

Using hashtags with your TikTok videos helps more people discover your videos. Most of the marketers have one common question in their minds: Does adding hashtags while posting content helps reaching more followers? Yes, you can gain new followers when you use the right & trending hashtags for your videos. These hashtags increase TikTok views and boost the visibility of your videos. Often people look at the Discover page to see new content on their favorite topics using hashtags. Now, the high number of TikTok views helps get new audiences who enjoy your content. Having said that, lesser visibility means lesser engagement. Since a good number of followers lays a strong foundation, you could grow your TikTok account by increasing the number of views for your videos.

Strategy #2: Make a Community

You can create a community on TikTok when you use specific hashtags based on the TikTok algorithm. 

TikTok has a For You page, which is similar to the Explore page on Instagram. People can easily find your content when using hashtags. Hereby, you will get more likes and views for your videos. If the audience frequently watches videos with hashtags, TikTok will put your videos in front of the users. At last, you can increase your views count organically. 

Thus, the more posts with those hashtags you will get more followers, likes, and comments. Finally, your engagement rate will be increased. And the best part is you will create a community of followers who actually wish to view your content on TikTok. 

Strategy 3: Move on to The Trends

Trends will vary in the fraction of seconds on TikTok. Hence, you must be focused on the TikTok trending. If you find a trending hashtag that lines up with your brand, you can join the TikTok challenge!

Do you want your content to be trending on the TikTok platform? 

Accept the TikTok challenges, and you should remember that you are the most responsible and accurate of making hashtags.

Using high-traffic hashtags with your content makes the result in a quick win and negatively impacts your brand trust. If a negative impact is created on your videos, TikTok could hide your videos when they notice the hashtags. 

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